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Velocity’s brand evolution

Today, Velocity is unveiling a new visual identity because, like its startups, Velocity has grown, it has evolved, and it continues to set the pace for greatness.

Five years of Velocity has been five years of making it happen for young entrepreneurs with big ideas and a purpose, and Velocity is set to continue along that forward trajectory of success. We’re talking entrepreneurs like Ted Livingston who came up with the idea of Kik Messenger while living at Velocity. Aditya Bali, Mike McCauley and Jay Shah of BufferBox which was acquired by Google right out of Velocity. Stephen Lake, Aaron Grant and Matthew Bailey of Thalmic Labs who started up at Velocity, pivoted, then launched with millions in outside investment and over 25 employees. And Hongwei Liu, Mitchell Butler and Leander Lee of MappedIn who met at Velocity, won Velocity funding, and ran their business in Velocity workspace until they were big enough, self-sustaining enough, to go it on their own.

Velocity took notice of their potential, then gave them the opportunities, the coaching, the exposure, the means, the know-how, and the community to take their ideas forward and make something great.

Velocity’s new visual identity represents the effect of Velocity, its startups and the community that it brings together.