Bartesian secures funding for single serve cocktail machine, to make drinks on demand
Cocktail enthusiasts rejoice, happy hour just got a whole lot better. Bartesian and their single serve cocktail machine, dubbed the ‘Keurig for cocktails’, has secured a large investment led by Beam Suntory, a top 4 global liquor company. The Bartesian makes it easy to make premium cocktails on demand, by combining spirits with ingredient capsules to deliver great tasting drinks with the push of a button.
Founded by Bryan Fedorak and Ryan Close, Bartesian joined Velocity in the fall of 2014, and has been hard at work developing their product. They have been a star at trade shows like the Consumer Electronics Show (CES) in Las Vegas, have been featured on Discovery Channel’s Daily Planet, and has also been a guest of the Dragons on CBC’s Dragons’ Den. While the value of Beam Suntory’s investment was not disclosed, it is no doubt owing to strong interest from consumers, retailers, and B2B channels that include global hotels, and is clearly an opportunity to build a strong partnership.
“Bartesian’s innovative technology and Beam Suntory’s brands are a great combination,” said Steve Fechheimer, Chief Strategy Officer at Beam Suntory. “At-home cocktailing is a multi-billion dollar market, and we’ve been exploring innovation in this space for quite some time. Making great tasting cocktails yourself can take time, experience and often a lot of ingredients. We believe Bartesian will make it easier than ever for consumers to make their favorite cocktails perfectly every time. We see the Bartesian solution as unique and superior to other products in the marketplace, and we look forward to supporting them on the path to commercialization in 2017.”
Bartesian’s goal is to create an authentic cocktail experience at home, without sacrificing taste or shared experience. All you need to do is add liquor to the reservoir, insert a capsule, select your desired strength, and then let the machine work its mixology magic. You can see the Bartesian in action below.
“Securing this investment round, especially with a great strategic partner like Beam Suntory, will enable us to focus and push full-speed to production. Ultimately, this means we will ship product to our customers sooner and with higher quality. We are really looking forward to ramping up production!”
– Bryan Fedorak, Co-founder & CEO
To help reach the scale that matches their potential, the company is hiring for a marketing role and capsule production manager. If you’re interested, reach out to firstname.lastname@example.org.