Marketing assistant co-op boothing at orientation Fair

An inside look at Velocity’s Marketing Assistant Co-op

The time to apply for co-op jobs is just around the corner, and at Velocity, we are excited to hire three new co-op students for the Winter 2017 term. The three positions available are Marketing and Communications Assistant, Programs Assistant, and Velocity Science Assistant. This blog post is one of three in a series where past co-op students reflect on their experiences working in this one-of-a-kind workplace.

Christina Borota, an Environment and Business student in her 4A term at the University of Waterloo spent her final co-op term as Marketing and Communications Assistant this past spring. In her role, Christina got a ground floor look at the world of entrepreneurship, spending her days interviewing startup founders for blog posts, creating newsletters, supporting pitch competitions, spreading the word about Velocity on-campus while boothing, and overseeing social media accounts like Twitter, Facebook, Instagram, and Snapchat. We sat down with Christina to get her perspective on her 4-month work term.

What is one word you would use to describe your experience at Velocity?

CB: Eye-opening. As my last co-op term, the working environment was very different from my previous ones. I was able to collaborate with others, and my suggestions were never shut down. Even if I didn’t know what I was doing I would at least try, and my team would give me really great, positive feedback – I wasn’t afraid to fail because of that. Being able to go to my manager with my own ideas also helped me with my personal and professional development.

How do you think your co-op at Velocity compares to previous co-ops you’ve had?

CB: The biggest thing was the amount of freedom. They cared about what I thought and allowed me to work on projects I was interested in. With responsibilities like writing blog posts and tweeting, I could actually see my work approved and out in the public.

“I felt like I was was an important part of the team and making an impact every single day I worked here.” – Christina Borota, Marketing and Communications Assistant S17

Do you think you will pursue something in the startup world now?

CB: I realized that I really want to work for an incubator or organization that supports startups like Velocity. As an Environment and Business student, I never thought innovation/tech would be something I would be interested in, but now it’s an area I really enjoy. In part because of my experience on co-op, I am now working for WERC (Waterloo Entrepreneurship Residence Connection) as Communications and Marketing Lead!

Do you have any advice for someone applying for this position?

CB: Make yourself known. Do something that stands out on your application, whether that be in your cover letter or interview. The role gets a lot of applications, so differentiate yourself in some way. Having some background knowledge about entrepreneurship will help as well.


If you are a current University of Waterloo student and are interested in a unique opportunity, consider applying to the Marketing and Communications Assistant co-op posting through WaterlooWorks!