Indigo Fair talks life after Velocity

From Velocity, to Y-Combinator and back again, Indigo Fair has increasingly grown since their foundry. Indigo Fair is an online marketplace that revolutionizes the way that retailers shop for their stores by providing hundreds of unique products online sold directly by the wholesaler. With the website’s popularity continually increasing, Indigo Fair decided to make the move from the Velocity Garage to their own office space. CTO, Marcelo Cortez took some time to reminisce on his memories of Velocity.

What brought on the decision to move out of Velocity?

As our team is growing we decided it is time to have our own space. Also we frequently have employees visiting from San Francisco and we needed space to accommodate them when they are in town. It also helps to build our own team culture.

What future goals do you wish to accomplish after your time at Velocity?

Our current goal is to keep improving on our product market fit and growing our sales while we start to prepare for a next round of investments.

Where was your company at when you joined Velocity, and how has it grown since then?
We really joined Velocity full time in April once we finished the Y Combinator program and completed our second round of seed investments. We had a usable product and our sales were steadily growing month over month. Now our product is a lot more mature. We have better product market fit and a stronger team. Our sales are still growing month over month and very soon we will be ready for a public launch with a big media push.

What will you miss most about Velocity, and what are you looking forward to about your new workspace?
I will miss the environment and having all these people and companies around. I am looking forward and growing and engineering team and building our culture.

If you could give Velocity companies parting advice, what would it be?

It is hard to give a general advice that applies to different companies but one thing that is very helpful to me is to once in a while try to step out of the day to day of the business and attempt to look at the company and product from far away of the daily work. Look at the global picture. The day to day of a startup is very hard and full of ups and downs but it is very important to have a clear idea of where you want to be in 3-6 months and 6-18 months. Stepping out and looking at the global picture allows you to make sure you are indeed going into the right direction. For me, making sure we are moving into the right direction is very helpful, specially when the day to day battles are very hard.