Sitata powers travel app to keep travellers safe abroad

The world is on track to have nearly 2 billion global travellers every year by 2025. And yet, the world is a turbulent place, and travelling is not without risk. Kitchener-based startup Sitata has partnered with Travel Insured International to help alleviate travel anxiety, by keeping people informed, and offering travel health and safety data to users of Travel Insured’s new travel companion app.

In addition to offering in-app travel protection and claims, travellers are alerted to any number of disruptive events much faster than traditional government alerts, using a sophisticated combination of machine learning and artificial intelligence to detect travel-disrupting events from news sources and social media. Whether it’s an incoming tropical storm, a disease outbreak, a violent protest down the street, or something as simple as a transit strike, the app’s users will be notified on-screen and via email if they’re at risk. If users need immediate assistance, they can access emergency services via the app.

Founded by Adam and Ron St. John, Sitata works out of the Velocity Garage startup incubator. Having worked as Canada’s first Director of Emergency Preparedness, Ron setup Canada’s emergency response centre and ran the team that kept Canadians safe, before deciding to apply his 35 years of public health experience to start Sitata. Travel Insured International is owned by Fairfax Financial. By combining Sitata’s real-time data with health advice, such as recommended vaccinations or medications, travellers can better prepare before leaving home, and throughout their travels, with advice on how to stay safe. The app is now available for iOS and Android.

“In the past, these types of services have been used mainly by corporate travellers due to their high cost,” said Adam St. John, CEO of Sitata. “But our technology platform and focus on customer experience allows for quick adoption of our services in the insurance sector so that all types of travellers, corporate and leisure, can benefit and ultimately stay out of harm’s way.”