Velocity is hiring a Marketing and Communications Manager
The search has begun for a Marketing and Communications Manager at the Velocity Garage, Canada’s most productive startup incubator, run by the University of Waterloo. We are looking for someone who has developed and executed multi-channel marketing initiatives, with experience in public relations, and who is a gifted story-teller and natural relationship builder.
The Marketing and Communications Manager oversees the development and implementation of the marketing strategy at the Velocity Garage startup incubator. This role is based in downtown Kitchener and focuses on initiatives to support startups and founders, in contrast to Velocity’s student-focused programming on campus at the University of Waterloo. The incumbent will be responsible for a broad range of marketing work, including public relations (writing press releases, mentoring startups on PR, working with UWaterloo media relations to engage journalists), digital marketing (blog post writing/editing, social media management, creating marketing materials, updating Velocity’s websites), and traditional marketing (physical signage, fulfilling sponsorship, branded swag). The incumbent will be responsible for touring prospective startups through the Garage incubator, engaging Velocity startup founders to showcase their successes, recruit, and attract other startups to the program, and building relationships with corporate partners, investors, and external entrepreneurship programs.
Qualifications for this role include 4 years experience in a marketing and communications role, an intimate understanding of traditional and emerging marketing channels, experience identifying target audiences and the creative execution of engaging marketing campaigns. The incumbent will work with an agency to create and update marketing materials, as well as redevelop Velocity’s website, so an eye for design and high-level technical knowledge is desired (e.g. familiarity with WordPress). Knowledge of analytics tools (e.g. Google Analytics) and experience with digital advertising is a plus.
If this sounds like a great fit, please apply at the bottom of the University of Waterloo job posting.
Velocity’s mission is to ignite and fuel the entrepreneurial spirit in the pursuit of economic and social value creation. We do this in two ways: supporting startups and cultivating an entrepreneurial culture and pipeline within the UWaterloo community. Pipeline building within the campus community is focused around providing inspiration, information and guidance as it relates to entrepreneurship and startup commercialization. Supporting startups is focused around discovering opportunities, building product and preparing for growth and scale. We pay special attention to cultivating a high-performance environment in which founders can grow and succeed.
Our mission is executed via five University of Waterloo entrepreneurship programs, including the Velocity Garage, a 37,000 sq. ft. startup incubator in downtown Kitchener (open to all startups, not just UWaterloo affiliated); campus programs include the Velocity Fund, a startup pitch competition that awards nearly $400,000 in grants per year; Velocity Residence, a dorm for student entrepreneurs; Velocity Science, an on-campus lab and community for science startups; and Velocity Start, a place for students to discover entrepreneurship through weekly workshops, startup coaching, and more.
Velocity has been in operation for 10 years and has a demonstrated track record, having helped incubate 315 companies, which have raised $815 million in investment, and which employ 2,300+ people.