Catching up with Velocity Fund $25K winner, SheLeads

Last July, SheLeads pitched and won $25,000 at the 22nd Velocity Fund Finals (VFF). We caught up with Cassie Myers, Founder of SheLeads, for a post-VFF update.

SheLeads gamifies assessments to increase response rates and decrease biases associated with traditionally designed surveys for women.


Q: How has your company developed since winning VFF?

Cassie Myers (CM): We finished our last round of pilots and were able to get great data from them to make some updates to our platform. It was the first time where people were using our platform without us there in person, so it was a big moment for us.

Q: What is your company currently working on?

CM: We are focused on selling and improving our onboarding process. We had a lot of time to test and speak with our end users, and we are excited to get it into folks’ hands for longer periods of time to generate a bigger impact.


Q: What do you enjoy most about building a startup?

CM: My favourite part is engaging with our customers. We help organizations generate feedback from participants to evaluate their programs. It’s awesome to watch educators get excited about participant feedback and brainstorm how they might apply the insights in tangible ways.

Q: What did you like most about competing at VFF?

CM: VFF is always super high energy. I really love watching pitch competitions and hearing about all the incredible innovations coming out of our community.

Q: Are there any tips you can give to startups that are pitching?

CM: You know your stuff the most! It can be nerve-wracking to share something you worked so hard on in front of a big crowd but having the confidence in what you know and what you’ve built can make a big difference when pitching.  


Missed SheLeads’s pitch? Watch it on YouTube

Want to see all of the updates from past season’s winners? Check out our Road to 23rd Velocity Fund Finals blog.

Learn more about the Fall 2018 Velocity Fund Finals today!

This interview has been lightly edited for clarity.