Meet the Velocity Team

Jay Shah

Jay Shah

Director of Velocity

As the Director of Velocity, Jay advocates for entrepreneurship and provides guidance to startups to help them build successful businesses. Jay is passionate about enabling all contributors of the Kitchener-Waterloo startup ecosystem to punch above the region’s collective weight.

Jay began his entrepreneurship journey twelve years ago at the University of Waterloo while pursuing a degree in Mechatronics Engineering. During his studies, he co-founded BufferBox, which was ultimately acquired by Google, where Jay worked for 3.5 years before joining Velocity.

What Jay finds most interesting about working in the startup world is the lack of a rule book and the fact that early stage companies can do things in a way that larger companies can’t. When he is not mentoring companies, you can find Jay tinkering with hardware, playing squash, or teaching his parrot new tricks.  |  @j4shah

Camelia Nunez

Camelia Nunez

Associate Director

As Associate Director, Camelia helps oversee Velocity programs and is committed to strengthening the impact of the Waterloo startup ecosystem. Camelia has been part of the University of Waterloo community for over a decade, working as both a professor, teaching language and entrepreneurship courses, and in the Office of Research as Corporate Research Partnerships Manager.

Camelia previously founded an EdTech startup, Milao Language, and knows first-hand the challenges of launching and leading a venture. Her goal is to ensure students across disciplines and all levels of study are exposed to entrepreneurship and embrace an entrepreneurial mindset in whatever it is they decide to do. She completed her Bachelor’s and Master’s degree in Business, Entrepreneurship, and Technology (MBET) at the University of Waterloo, and is currently working towards a Ph.D. in Hispanic Linguistics at Western University. When she is not challenging students to think outside the box, you’ll likely find her doing something fun with her family or you might not find her at all, as she is off discovering another part of the world.   |   @camelia_n

Bradley Moggach



Business Advisor

Bradley is a business mentor and advisor to early stage startups at Velocity. These companies come to Velocity with an idea, or product prototype and spend several months focused on validating the market for their idea.

Bradley is a graduate of the University of Waterloo and was a former Federation of Students (Feds) President. He has worked at a number of technology companies at various stages of growth and was the first hire at BufferBox, a startup ultimately acquired by Google. Bradley has worked at Google on an emerging logistics platform and most recently worked at Clearpath Robotics, a growth stage hardware company. He is particularly skilled at go-to-market strategy, product enabling partnerships, sales, and early stage business development. Bradley also owns and operates a 160-acre farm in his spare time.

Scott Rose



Business Advisor

Scott is a hardware mentor and advisor to startups at Velocity who have a hardware element to their product.

Scott has a degree in Computer Engineering from the University of Waterloo and has spent the majority of his career in the Waterloo area. He worked at Blackberry for twelve years in Hardware Engineering as the Manager of Conceptual Prototype Development, as well as the Manager of MEMS Motion sensors. Prior to Blackberry, Scott spent ten years developing machine vision cameras and systems at Dalsa, and at the same time ran his own engineering services company. In his free time, Scott is very active in Scouting.


Adrien côté

Business Advisor

Adrien is the Business Advisor for science-based startups at Velocity and is passionate about moving technology from the lab towards commercial success. He is able to support teams with his skills in product development and market fit, strategic planning and alliances, and IP.

For 10 years, Adrien was a technology portfolio manager at the Xerox Research Centre of Canada, where he managed a number of R&D partnerships and oversaw technology creation, development, and commercialization projects. Prior to Xerox, he was a principal investigator at the California NanoSystems Institute at UCLA. He began his academic career at the University of Waterloo, receiving a B.Sc. in Applied Chemistry, and went on to complete a Ph.D. in Inorganic Chemistry at the University of Calgary, and a Postdoc at the University of Michigan. Adrien has 25 research publications, holds 46 patents, and recently completed the Executive Masters in Technology Management program at the Lazaridis School of Business and Economics. When he has free time, he fills it with paddling trips, playing ultimate, and cycling.   |   @a2cote


Pat Martinson

Campus Lead Mentor


Sarah Lima

Campus Relations & Outreach Manager

As Campus Relations & Outreach Manager, Sarah develops and maintains relationships with campus partners and focusses on recruiting the best startups to Velocity. Sarah has been with the University of Waterloo and its programs for the past 15 years and embraces the enthusiasm and passion that the companies and students embody. She is thrilled to work with the companies and be part of the excitement that these entrepreneurs bring to their startups.

One of her favourite ways to spend her off time is helping family and friends plan events, from birthdays to special events to weddings.   |  @MsSarahLima


Jude Fiorillo

Marketing and Communications Manager

Jude manages the marketing and communications strategy for Velocity, and works with startups to help guide their public relations and growth efforts.

Jude has led the marketing and product development of numerous websites, from enterprise platforms to consumer tech. His efforts have resulted in hundreds of articles in the press and driven the growth of websites from launch to millions of monthly visitors. He also has experience as a researcher on emerging technology trends and worked with digital strategist Don Tapscott in the production of the book Macrowikinomics. As an enthusiast designer and coder, Jude is passionate about the startup world, having built, a platform to discover Canadian startups and keep tabs on jobs. He has a degree in Commerce from Queen’s School of Business.  |  @Judocity

Alyana Versolatto


Campus Marketing Lead

Alyana is interested in all things creative and enjoys seeing a project from start to finish. She leads communication initiatives on campus through email, content marketing, and social media channels. Alyana enjoys sharing the success of Velocity companies with the greater community, recruiting University of Waterloo students to Velocity Start, and strengthening the Velocity brand.

Alyana completed her Bachelor’s Degree at the University of Waterloo in Arts & Business, with a major in Fine Arts, and a specialization in Digital Arts Communication. She is currently working towards a Graduate Diploma (GDip) in Business and Entrepreneurship. She has a passion for cooking, documentaries and farmers’ markets.  |  @alyversolatto

Carly Cameron


Campus Programs Lead

Carly found her passion for event planning while pursuing her degree in Recreation and Business at the University of Waterloo. From working as the Student Promotions Coordinator at the Waterloo Warrior game days to supporting events at the University of Waterloo Stratford Campus she brings invaluable experience and energy to Velocity. Carly’s primary goal as the Campus Programs Lead is to get students engaged and excited about their proximity to the most productive startup incubator in Canada!

In her spare time, you can find Carly biking nearby trails or attending a local sporting event. One of her favourite memories was WWOOFING in New Zealand.


Jessica O’Connor

Velocity Science Coordinator

As the Velocity Science Coordinator, Jessica oversees the day to day operations of the Velocity Science lab including ordering materials and equipment, safety compliance and supporting teams in their research and development. She is a graduate of the University of Waterloo’s Molecular Biology and Biotechnology program and holds a Master’s degree in Molecular Biology from the University of Western Ontario. As a former researcher and a lifetime lover of science, Jessica enjoys the opportunity to support students who are using science to solve a wide range of problems, paving the way for next-generation technologies. When not geeking out over the types of pipettes in the lab, you can find her cuddled up with her two cats and a cup of tea either reading, knitting or watching Netflix. |  @jessn_oconnor

Portrait of Katie McCann


Katie McCann

Velocity Lab Manager

Katie brings her love of science and systems to her management of the Velocity Garage lab. She supports Velocity’s science teams via operational oversight, instrumentation training and management, and ensuring safety compliance in the space. She is a double graduate of the University of Waterloo, holding both a BSc and MSc in Biology, with a focus on environmental toxicology and water resources management.

A Velocity alumna with a background in research, Katie is passionate about supporting students using science to solve problems. When not in the lab, Katie can be found brewing small batches of questionable beer, gardening, or playing D&D.

Portrait of Nick Di Benedetto


Nick Di Benedetto

Marketing and Programs Coordinator

Nick is a creative soul who loves to look at things in new and unique ways. He helps to plan and execute the events and marketing efforts of Velocity on campus. Before Velocity, Nick worked at an insurance brokerage for 5 years where he cut his teeth in the marketing field.

Nick is a busy, whirlwind of a person who is always on the go and involved in many different sports teams. He is also involved in highly competitive fantasy hockey and football where he crushes his opponents (sometimes). When not involved in sports, Nick can be found experimenting in the kitchen.

Portrait of Hillary Graham

Hillary Graham

Executive Assistant

As the Executive Assistant , Hillary provides administrative support to the Velocity team. She completed her Bachelor’s Degree at the University of Waterloo in Arts and Business, with a major in Political Science and a minor in Women’s Studies. Hillary’s favourite part about working at Velocity is contributing to and supporting a passionate community while having the opportunity to meet new people. In her spare time, Hillary enjoys cooking, the occasional yoga class, and exploring the outdoors.

Portrait of Hillary Graham


Administrative Assistant

As the Administrative Assistant, Tanis welcomes all of the visitors to the Velocity Garage and provides administrative support to the Velocity team. Her favourite part about working at Velocity is being part of an inspiring community of thinkers and creators. Tanis completed an Honours Rhetoric and Professional Writing degree at the University of Waterloo. When she’s not at the Garage, you can find Tanis playing with her dog, Luna, or attempting to grow her garden.


Yolanda Yu

Financial Officer

Portrait of Michaela De Groot

Michaela De Groot

Programs Assistant

As the Velocity Programs Assistant, Michaela helps organize awesome Velocity events like the Velocity Start workshops, Velocity Residence Dinners, and the Velocity Fund Finals. She is in her third year of studies at the University of Waterloo, in the Arts and Business program. Michaela is completing a major in Legal Studies and a minor in Psychology. Michaela enjoys reading and going to the beach, especially as the weather gets warmer.

Portrait of Jacqueline Gergal

Jacqueline Gergal

Marketing and Communications Assistant

As the Marketing and Communications Assistant, Jacqueline assists with writing and editing weekly newsletters for Velocity Start, the Velocity Residence, and the Velocity Garage. She is also responsible for running Velocity’s social media platforms, writing weekly blog posts, updating the Velocity website, and boothing at events for students and entrepreneurs.

Jacqueline is in her third year at the University of Waterloo, completing a double major in English- Rhetoric, Media, Professional Communication, and History Co-op. Before joining Velocity, Jacqueline worked as a Communications and Marketing Associate at the University of Waterloo’s Co-op Office. Jacqueline loves cars (Especially BMW’s), the outdoors, and used to be a competitive figure skater!