About the Velocity program

What would happen if we took the University of Waterloo’s brightest students and gave them access to a learning-focused community of mentors and like-minded peers, the latest equipment, and the resources to turn their business ideas into successful startups? What better place to build such a unique community than University of Waterloo, which Maclean’s Magazine has named “Canada’s most innovative university” 21 years running.

With these questions in mind, the University of Waterloo’s Velocity program was born. Drawing on the Region of Waterloo’s thriving startup community and the University of Waterloo’s most ambitious, entrepreneurial students, Velocity’s first program — the Velocity Residence — was created in 2008. In the years since, Velocity has grown into a set of six interlinked entrepreneurial initiatives: Velocity Residence, Velocity Garage, Velocity Alpha, Velocity Science, Velocity Foundry and the Velocity Fund Finals (VFF).

Each of these unique initiatives supports Velocity’s vision of developing an engaging community that fosters creativity and entrepreneurship while turning students’ ideas into sustainable businesses. They also form the perfect complement to the environment at uWaterloo — a university that holds entrepreneurship as one of its key pillars — by equipping students with the knowledge and tools necessary to navigate the entrepreneurial space, supporting knowledge sharing among peers, providing access to a diverse network of mentors, and allowing students to maintain ownership of their intellectual property.

Velocity’s commitment to education, idea sharing and the creation of support systems has allowed it to become a highly successful startup community, which contributed to the success of companies like Kik, Thalmic Labs, BufferBox, Vidyard and MappedIn.


Mike Kirkup


Mike Kirkup is Director at Velocity, the University of Waterloo’s startup incubator. Mike joined the Velocity team in 2012 to help foster entrepreneurship throughout the University of Waterloo and the startup community of Kitchener-Waterloo. During his time at Velocity, he has mentored such startup successes as BufferBox, MappedIn and Thalmic Labs, to name a few.

Mike understands both the creative and commercial paths to building successful businesses. For over a decade, he mentored hundreds of startups focused on developing mobile applications. His approachable demeanor and deep understanding of entrepreneurial culture has made him a notable influencer across the Velocity community, Kitchener-Waterloo.

As a student, Mike spent several years at the University of Waterloo, completing an undergraduate degree in Math and a Masters in Management of Technology.

226 338 4046


Nancy Heide

Associate Director

As our Associate Director, Nancy makes sure everything at Velocity runs smoothly. Immersed in an energetic atmosphere, she finds it inspiring to be around passionate students who are working hard to make their entrepreneurship dreams a reality. To her, success means finding your passion; something Velocity students do every day. Nancy has been part of Waterloo for 20 years, both as a student and a staff member in Development & Alumni Affairs, Communications & Public Affairs and Marketing & Undergraduate Recruitment.

519 404 5596


Peter Heuss

Associate Director, Velocity Foundry

Peter provides design, manufacturing, and process support to companies involved with the brand new Foundry program. Gained from a long and diverse career in mechanical engineering and manufacturing, Peter specializes in supporting the teams with the expertise needed to develop physical product. Peter’s favourite thing about Velocity is working with the incredible array of companies and entrepreneurs involved with the program. He is incredibly happy to be able to share everything he has done in his career to help teams develop their ideas. Their intelligence, enthusiasm, and spirit is awe inspiring to see and keeps Peter’s love of engineering alive.



Wes Worsfold

Associate Director, Velocity Garage

Wes is overseer and uber coach at Velocity Garage, a startup incubation space focused on building great software companies from concept to commercialization.

His career in tech has spanned a number of sectors, including automotive, financial services, education, government, insurance, social entrepreneurship, and not-for–profits, to name a few. In the category of software and mobile app development, he has built solutions for notables like AutoTrader, Equitable Life, ING Direct, Yellow Pages, the WWE, and a number of startups. He has run several student and youth venture capital programs complete with coaching and training. He has even founded and operated several technology companies of his own in Kitchener-Waterloo, including his latest startup, BitBakery, which he continues to oversee alongside his full-time responsibilities at Velocity.

519 895 6174


Victoria Berry

Head of Public Relations

Victoria is the head of Public Relations at Velocity and is the go-to person for Velocity businesses and students who need guidance in telling their story to media and influencers.

Victoria has more than 15 years’ experience in the communications field and is passionate about audience definition, story-driven communications, collaboration and relationship building. She spent almost 10 years in the trenches of tech and regional journalism as an editor at Computerworld Canada and as a writer and columnist for community papers in Toronto.

It’s also important to note that she can pretty much say every line of Ghostbusters.

226 338 5326


Sarah Lima

Manager, Operations

As Manager, Operations for Velocity, Sarah keeps the ship sailing smoothly with responsibility for facilities, finances and reporting. With this new role, Sarah continues her Velocity
career after managing their events and programs.

Sarah has been with the University of Waterloo and its programs for the last decade and embraces the enthusiasm and passion that the Velocity companies and students embody. She is thrilled to work with the companies and be part of the excitement that these entrepreneurs bring to their startups.

One her favourite ways to spend her off time is helping family and friends plan events, from birthdays, to special events to weddings.

519 404 7465


Erika Ellacott

Manager, Velocity Programs

As manager of Velocity Programs, Erika enjoys planning and attending all sorts of events, from dinners to Velocity Fund Finals! In fact, as a fourth year French & Business student at University of Waterloo, she spent 8 months studying in France, planning her travels to neighbouring countries, and to various cafés for coffee and baked goods. Erika also loves to bake, often sending emails around the Garage to spread the word on delicious treats at her desk. Erika’s favourite thing about working at Velocity is meeting tons of new people and hearing about innovative startup ideas!

519 573 1799


Jordan Schmidt

Marketing & Communications Coordinator

Jordan coordinates communication initiatives through Velocity’s email, content marketing, and social channels. His responsibilities include sharing the successes of Garage, Foundry and Science companies with the greater community, recruiting UW students to Velocity Alpha and other events, strengthening the Velocity brand and engaging Velocity alumni.

Jordan lives his passion for community building though volunteer roles with RunWaterloo (marketing and communications), Junior Achievement (entrepreneurship and mentorship) and the Kitchener and Waterloo Community Foundation (leadership and philanthropy). As a runner and triathlete, most evenings you will find him running or cycling on the roads and trails of Waterloo Region.

226 220 8065


Marc Gibson

Director of Research Initiatives & Entrepreneurship , Faculty of Science

As the Faculty of Science’s Director for Research Initiatives & Entrepreneurship, Marc is responsible for the operation of the Velocity Science lab. Marc is a proud alumnus of the University of Waterloo’s Honours Biochemistry program and is a former researcher who holds a Master’s degree in Drug Design & Biomedical Science from Edinburgh Napier University and a PhD from the University of Dundee, Scotland, where he investigated chemotherapies for African sleeping sickness, a neglected disease found throughout sub-Saharan Africa. Prior to joining the Faculty of Science, Marc worked as a business developer with Mitacs and he is currently completing his MBA.

519 888 4567 ext. 32089


Alysha Breau

Operations Assistant, Velocity

As the Operations Assistant, Alysha assists in the operation of the Velocity Garage and Velocity Foundry. Among her main responsibilities are the intake, exit and facility needs of companies in both programs. Alysha graduated from the Medical Office Assistant program from Medix School. On her days off, she enjoys watching the Pittsburgh Penguins win, going to concerts, traveling, camping and spending time with family and friends.

226 220 8037


Nick Norwood

Marketing Assistant, Velocity

Nick is the Marketing Assistant for Velocity, and as such regulates social media daily, creates blog posts, sends out the weekly updates, photographs events and does whatever else is needed. Nick is in his third year in the Recreation and Sports Business program at the University of Waterloo. He enjoys the fast-paced, hard-working, and team-like environment at Velocity. Nick is also a member of the varsity football team at Waterloo. In his leisure time, he likes everything sports related as well as spending time with family and friends.

226 339 8109


Hillary Graham

Programs Assistant, Velocity

As the Programs Assistant, Hillary assists in the planning and execution of events from Alpha Workshops to Velocity Fund Finals. Hillary is in her fourth year of the Arts and Business program majoring in Political Science and minoring in Women Studies. She loves getting the opportunity to create and facilitate events that connect with and encourage students to grow.
Fun fact: Hillary just recently learned to knit!

226 220 7257